notes on focus groups - from Rosemary Talmadge
We recently did a round of focus groups with the facilitators and most found the guide very useful. As a group they did not like the viewpoints option in Session II and used the tape exercise (which we called "Where do you stand?") instead with great results. A common comment was from facilitators and participants we surveyed was that four weeks was not long enough and that they felt rushed into the action session.
We'd be happy to discuss any of the results of the recent self-assessment we did for Ford.
Relevant to all walks of life
Covers a variety of perspectives
Uses clear, uncomplicated language
Promotes discussion of trade-offs
Shows a clear path to action