Everyday Democracy Communications Toolkit

Rebecca Reyes and Sandra Rodriguez
December 12, 2019

Communications play a key role in the success of every community engagement effort, from recruitment to sharing your successes. Everyday Democracy's Communications Toolkit is a comprehensive guide designed to help you recruit people to your community change effort, work with the media, master social media, and tell your story in many different formats along the way.


Included in this guide: 

  • Capturing Your Community’s Story 
  • Story Example: The Path to a Unified Community 
  • Building a Visual Library 
  • Creating a Video Story 
  • Video Examples 
  • Social Media Best Practices 
  • Raising Visibility with Earned Media: Tips and Tools 
  • Media Alert (or Advisory) Template 
  • Press Release Template 
  • Press Release Example 
  • Flyer Templates 


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Dialogue to Change

Our ultimate goal is to create positive community change that includes everyone, and our tools, advice, and resources foster that kind of change. Whether you’re grappling with a divisive community issue, or simply want to include residents’ voices in city government, Everyday Democracy's Dialogue to Change process, using a racial equity lens, can help.